This website uses cookies to improve your user experience.

Manage your cookies

We use cookies, some of them are essential, others are optional. Learn more.

Strictly necessary

These cookies are necessary for the website and can’t be deactivated.

Marketing & Analytics

These cookies can be set by our advertising partners through our website.


To individualize your content, we use tools that personalize your web experience.

    Customer loyalty for eCommerce

    The customer loyalty software for webshops

    Create a loyalty program with automated marketing & gift cards in no time with the plugins for Shopware, BigCommerce, Shopify & more. Let repeat purchases and revenue skyrocket.

    Join the 10 000+ companies using Piggy

    Increase order frequency

    Motivate your customers to order again and again - with rewards, gamification and VIP tiers.

    Customer loyalty on autopilot

    Automate win-back campaigns, giftcard send outs, points updates and a lot more. As easy as that.

    Seamless integration

    Connect the software directly with your eCommerce system & many other tools.

    All-in-one software

    Your DIY-Toolkit for more customer loyalty.

    Build your own fully customized loyalty and retention program. Use automations and integrate the software with all of your systems. Create a member program with rewards, discounts and marketing campaigns or manage giftcards and customer data. All tools at hand from just one single dashboard.



    + 20%

    users per week


    redeemed rewards per year

    Rewards & gamification

    Motivate your members with the right rewards.

    Reward your customers with individual rewards, giftcards and more. Feeling generous? Automate rewards on special occasions like birthdays and anniversaries. Fun comes first? Engage your customer base with gamification and different loyalty tiers.


    Introduce a member or rewards program and let customers collect points with every online order.


    Use levels like bronze, silver, gold or VIP statuses to encourage your members to collect points.

    White label

    Adjust every little detail to your brand. Your corporate design as far as the eye can see.

    Giftcards & coupons

    Create, sell & manage giftcards.

    Sell digital giftcards via the user-friendly website widget, create and send discount codes and check payments or redemptions with convenient statistics in the dashboard.


    Offer physical and digital giftcards in your corporate design - to redeem online or in store.


    Send discount codes and coupons - always at the right time. Increase your revenue in no time.


    Manage your giftcards and discount codes, charged amounts, and settlements with other stores in the dashboard statistics.

    CRM & marketing automation

    Collect customer data & communicate like a pro.

    Store valuable customer data in the CRM feature - automatically. Create customer journeys and custom attributes to automate customer retention and marketing campaigns based on collected data.


    Segment and refine target groups for your campaigns or tailor your rewards program and offers thanks to customer insights.


    Trigger loyalty points, rewards, and messages fully automated without moving a finger.


    Approach your target group individually with smart marketing campaigns thanks to templates, triggers, and segmentation.

    81% of customers say a loyalty program encourages them to spend more with the company.
    Jorien KunstIzy Fashion

    Gain more loyal customers for your webshop.

    With the free Shopware customer loyalty & giftcard plugin.