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Employee loyalty · 

8 minutes

How an Employee Engagement Program Can Boost Your Business

Cormac O'SullivanPiggy

What is Employee Engagement?

Employee engagement refers to how committed and connected employees feel towards their work and the organization they work for. Engaged employees are motivated, productive, and care about the success of their company. They feel like their work has a purpose and are more likely to go above and beyond their job responsibilities.

Employee engagement is important because it affects how well a company performs. Engaged employees are more likely to stay with the organization, which saves money on hiring and training new employees. They also work harder and help create a positive work culture, which can improve customer satisfaction and increase profits. On the other hand, employees who aren't engaged can hurt morale, productivity, and the company's overall success.

What is Employee Engagement Software?

Employee engagement software is a tool that helps businesses increase employee engagement, satisfaction, and retention. It provides features such as surveys, goal setting, recognition programs, and communication tools.

These tools are used to help organizations measure and improve employee engagement levels. Employee engagement software helps businesses create a positive work culture that fosters employee growth and loyalty. This ultimately leads to higher productivity, growth, and revenue.

Employee Engagement Programs: The Facts

  • Improved employee satisfaction: Organizations with formal recognition programs reported higher levels of employee satisfaction.

  • Increased employee motivation: Employees who received recognition and rewards for their work were more motivated to perform at a higher level.

  • Improved employee retention: Organizations with strong employee recognition programs had 31% lower turnover rates compared to those without recognition programs.

  • Improved productivity: Companies with recognition programs had, on average, a 14.9% increase in productivity compared to companies without recognition programs.

  • Increased employee engagement: Organizations with strong recognition and rewards programs had higher levels of employee engagement compared to those without.

  • Improved employee well-being: Organizations with strong employee recognition programs had better employee well-being. They also had improved mental health, physical health, and job satisfaction.

  • Increased innovation: Companies with recognition programs had, on average, a 37% increase in innovation compared to companies without recognition programs.

  • Stronger organizational culture: Strong employee recognition programs lead to a stronger organizational culture, including improved teamwork and collaboration.

  • Improved customer satisfaction: Companies with recognition programs had a 7.8% increase in customer satisfaction compared to companies without recognition programs.

  • Increased profits: Organizations with recognition programs had, on average, a 12.5% increase in profits compared to companies without recognition programs.

The Benefits of Employee Engagement Software & Programs

Employee retention

Employee engagement software can help businesses identify factors that impact engagement levels and implement changes to improve them. Factors such as recognition, rewards, or employee engagement can be tracked more easily. These can then be adjusted to increase employee retention rates. Companies with highly engaged employees have a 40% lower turnover rate.

Increased productivity

Employee engagement software can drive employee productivity by tying recognition and rewards to organizational goals. This gives employees a more intrinsic motivation when completing tasks and makes managers seem less demanding. Plus, tying goals to rewards or milestones will make performance reviews easier. Highly engaged teams show 21% greater profits and are 17% more productive.

Boosted revenue

Engaged employees are more likely to go above and beyond their job responsibilities, leading to increased customer satisfaction and revenue. Companies with highly engaged employees experience a 21% increase in profits, according to Forbes. Engaged employees will also buy into your company culture, making it easier for them to collaborate with team members.

Innovation, Creativity and Teamwork

Employee engagement software can provide social collaboration tools. Businesses can use these to encourage employees to work together and share knowledge, leading to increased creativity and innovation. Not only this, but engaged employees make things like real time feedback and peer to peer recognition much easier. This can help businesses stay ahead of the competition.

Improved communication

Employee engagement software provides regular feedback mechanisms that can improve communication between employees and managers. Communication tools can be used to give recognition or celebrate especial moments with employees when you can't be there. Aside from this, things like feedback forms or employee engagement surveys via email will allow for vital analysis of employment conditions. This can lead to better understanding of job responsibilities and performance expectations, according to SHRM.

Increased employee satisfaction

Employee engagement software can help businesses to increase employee satisfaction without basic (and expensive) tactics like raises. Employee engagement programs allow businesses to reward employees for what matters most, which is bound to increase satisfaction. Additionally, businesses are able to touch base with employees on a regular basis. This keeps employees feeling engaged and appreciated, which are the two keys to employee satisfaction.

Insights into employee sentiment

Employee engagement software can provide real-time data on employee sentiment and engagement levels. This allows businesses to identify trends and make informed decisions to improve the workplace. Employee engagement tools like surveys gauge how happy your employees are and things they'd like to change within the organization. According to G2, this can help businesses stay ahead of issues before they become larger problems.

Alignment with company goals

Employee engagement software can provide goal-setting and tracking features that help align employees with the company's mission and values. This can lead to increased job satisfaction and productivity. Many employee engagement tools will allow businesses to create their own goals and related rewards. This allows businesses to motivate employees in a more personal sense, but it also acts as a performance management tool.

Support for employee growth and development

Employee engagement solutions can indirectly give employees opportunities to develop new skills, receive feedback, and advance their career. Learning or development milestones can be set as goals within the program, and rewards can be coordinated around development. This ultimately leads to increased engagement and retention, as employees feel invested in. This is particularly important for the younger generation of employees who value professional development.

Reduced absenteeism

By improving employee engagement levels, businesses can reduce absenteeism and associated costs. Employee engagement platforms can decrease absentee levels significantly, which is a major cost saver for any business. SHRM reports that highly engaged employees take less than half the amount of sick days per year as disengaged employees.

Steps to Setting Up Your Employee Engagement Program

Define your goals

Start by defining what you hope to achieve with your employee engagement program. This could include improving employee morale, increasing productivity, reducing turnover, or any other specific goals.

Choose the right software

Research and choose a white-label employee engagement software that meets your needs. Consider what your software includes - survey tools, communication tools, gamification and reward tools, recognition tools and more. Choose whichever software gives you flexibility, so you can adapt your program and make it yours.

Plan your strategy

Develop a strategy that aligns with your goals and outlines how you plan to use the software. Determine what types of engagement tactics you will employe, how often you will run them, and how you will measure success.

Think about how you can tie rewards, milestones, and recognition to organization goals. Ensure that your employees know how to gain rewards and recognition, so it's easier for them to benefit from the program. On the other hand, organizing your program in this way will ensure that your organizational goals are directly tied to your employees' goals.

Customize the software

Use white-label software to brand the software with your company's logo, colors, and messaging. This will help reinforce your brand and create a more seamless user experience for your employees. Additionally, it will help with engagement.

Employees will be less likely to buy into your program if it is a third party platform. Plus, white label ensures your program is tied to your organizational goals, values, and style.

Train your team

Train your HR team and managers on how to use the software effectively. Provide them with the necessary resources to create engaging content, manage employee profiles, and track engagement metrics. Depending on the software you use, they can create campaigns and rewards based on employee interests, motivations, and more. Just like with customers, they can segment based on commonalities or seniority, for example.

Launch the program

Launch the program and communicate its purpose and benefits to your employees. Use email communication tools to send out regular reminders prior to the launch, along with updates, reminders, and announcements about activities.

Within reason, more communication will only lead to more engagement and participation. Ensure that your content is relevant, interesting, and valuable to maximize engagement. The more you get to know your employees and master your segments, the better your results will be.

Encourage participation

Use gamification tools to create fun and competitive engagement activities that encourage participation. Reward employees with points or prizes for completing tasks, sharing content, or achieving specific goals.

Analyze results and adjust your strategy

Regularly review engagement metrics to measure the success of your program. Use this data to adjust your strategy as needed, and continuously optimize your engagement activities to achieve your goals.

Examples of Employee Engagement At Work

Hilton Worldwide

Hilton Worldwide implemented a "Go Hilton" travel program that allowed employees to take advantage of discounted rates at Hilton hotels worldwide. The program has been a hit with employees, increasing job satisfaction and improving employee retention rates.

The "Go Hilton" program increased employee engagement by giving employees an opportunity to experience the company's products and services firsthand. By showing employees that their company values their work, Hilton Worldwide was able to improve job satisfaction and reduce turnover rates.


Salesforce implemented a program called "Ohana," which means family in Hawaiian, to create a sense of community and belonging for employees. The program includes activities like volunteering, mentorship, and wellness programs, which have led to higher employee engagement and job satisfaction.

The "Ohana" program has had a positive impact on employee engagement by creating a sense of community and purpose for employees. By promoting a culture of support and inclusion, Salesforce has been able to improve employee retention and attract top talent to the organization.

Southwest Airlines

Southwest Airlines has long been known for its employee-centric culture. They focus on extensive training and development programs, open communication channels, and a work-life balance. These efforts have led to high employee engagement levels and low turnover rates, even in a competitive industry.

Southwest Airlines' employee engagement efforts have helped to create a positive work environment that fosters employee loyalty and satisfaction. By investing in employee training and development, open communication channels, and work-life balance initiatives, Southwest has been able to reduce turnover rates and improve business performance.


Google has been recognized for its innovative employee engagement practices, including perks like free gourmet meals, onsite medical care, and flexible work schedules. These initiatives have helped to create a positive and engaging work environment that attracts top talent and keeps employees motivated.

Google's employee engagement initiatives have helped to create a positive and engaging work environment that attracts and retains top talent. By offering innovative perks and benefits, Google has been able to build a strong employer brand and foster a culture of creativity, collaboration, and innovation.


Zappos has built its brand around its commitment to employee happiness, offering perks like free snacks, on-site gym access, and regular team-building activities. The company's dedication to its employees has paid off, leading to high levels of employee engagement, low turnover rates, and strong business performance.

Zappos' commitment to employee happiness and engagement has chopped turnover rates and boosted business performance. By prioritizing employee needs and fostering a positive culture, Zappos has built a loyal and motivated workforce.

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