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Employee engagement · 

8 minutes

Cormac O'SullivanPiggy

Employee Engagement: Strategies, Programs & Benefits

What is Employee Engagement?

Employee engagement refers to the emotional commitment and involvement an employee has towards their organization and its goals. When employees are engaged, they're passionate about their work, driven to excel, and dedicated to the company's success. High employee engagement is essential for businesses, as it directly impacts productivity, retention, and overall performance.

15 Statistics that Show Why Employee Engagement is Important

  • According to a Gallup study, companies with highly engaged workforces outperform their peers by 147% in earnings per share.

  • Engaged employees are 21% more productive than their disengaged counterparts.

  • Companies with engaged employees enjoy 2.5 times more revenue growth than competitors with low engagement levels.

  • Organizations with high employee engagement scores have twice the customer loyalty of companies with average engagement levels.

  • Companies in the top quartile of employee engagement experience 70% fewer safety incidents compared to those in the bottom quartile.

  • Engaged employees take 3.5 fewer sick days per year on average.

  • A 10% increase in employee engagement investments can lead to an additional $2,400 in profit per employee per year.

  • A mere 15% of employees worldwide are engaged in their jobs, according to a Gallup survey.

  • Disengaged employees cost organizations between $450 and $550 billion annually.

  • 69% of employees say they would work harder if they felt their efforts were better recognized.

  • Engaged employees are 30% more likely to feel their job is important to the company's success.

  • High employee engagement leads to a 40% reduction in turnover, saving companies an average of $3.5 million per year.

  • Companies with engaged employees receive 100% more job applications than companies with disengaged employees.

8 Strategies to Improve Employee Engagement

Avoid Strict Hierarchies

Emphasizing a more horizontal organizational structure, as opposed to a strict hierarchy, can help employees feel valued and heard. This fosters open communication and collaboration, leading to improved employee engagement.

Offer Ownership or Profit-Sharing Options

When employees have a stake in the company's success, they're more likely to be engaged and invested in its growth. Offering ownership or profit-sharing options can motivate employees to perform at their best.

Pay Attention to Individuals, Not Teams

Focusing on individual achievements and growth helps employees feel valued and appreciated for their unique contributions. This approach boosts engagement and motivation far more than solely recognizing team successes.

Implement Feedback, Don’t Just Collect It

Actively addressing the feedback received from employees demonstrates that their opinions are valued. This involves not only collecting feedback but also implementing changes based on the input received, which in turn fosters employee engagement.

Encourage Employee-Led Initiatives

Empowering employees to take the lead on projects or initiatives that align with their interests and expertise allows them to take ownership and feel more engaged in their work. This can lead to increased innovation and job satisfaction.

Conduct Regular Check-Ins

Frequent check-ins with employees provide an opportunity to discuss concerns, offer support, and set goals. This ongoing dialogue helps maintain engagement and ensures employees feel heard. Whether through one-on-one meetings or performance reviews, check-ins are an essential component of employee engagement.

Perfect Your Onboarding & Training

A well-structured onboarding process helps new employees feel welcomed and supported, setting the foundation for long-term engagement. Ongoing training also aids in employee development, further contributing to engagement.

Live Up to Your Employer Brand

Maintaining a consistent and authentic employer brand is crucial for attracting and retaining engaged employees. By delivering on promises made during the recruitment process, you build trust and credibility, fostering a more engaged workforce.

How to Choose and Use an Employee Engagement Platform

Define Your Goals

Before selecting an employee engagement platform, it's essential to identify your organization's specific goals and objectives. This will help you choose a platform that aligns with your needs and desired outcomes.

Choose the Right Software or Platform

Research different employee engagement platforms and compare their features, capabilities, and pricing. Look for a platform that aligns with your goals and can be easily integrated into your existing processes.

Plan Your Strategy

Develop a comprehensive strategy for utilizing your chosen employee engagement platform. This should include clear objectives, a timeline for implementation, and guidelines for how employees will interact with the platform.

Customize the Software

Tailor the platform to fit your organization's unique needs and culture. Customizing the software will ensure that it aligns with your goals and provides a more engaging experience for employees.

Train Your HR Team in Using It

Provide thorough training for your HR team to ensure they can effectively use and manage the employee engagement platform. This will ensure a smooth rollout and maximize the platform's potential.

Launch Your Employee Engagement Program

Introduce the platform to your employees, ensuring they understand its purpose and benefits. Encourage participation and provide any necessary training or support to help them effectively use the platform.

Encourage and Reward Participation

Incentivize employees to participate in the engagement platform by offering rewards and recognition for their involvement. This will help drive engagement and encourage employees to fully embrace the platform.

Analyze and Adjust with Time

Regularly review the platform's performance and evaluate its impact on employee engagement. Make any necessary adjustments or improvements to ensure the platform continues to meet your organization's needs and goals.

Benefits of Employee Engagement

Employee Retention

Engaged employees are more likely to stay with their current employer, reducing turnover and its associated costs. Higher retention rates lead to a more stable workforce and improved organizational performance.

Increased Revenue

Engaged employees are more productive and contribute to higher levels of customer satisfaction, leading to increased revenue. A study found that companies with highly engaged employees had revenue growth 2.5 times higher than competitors with low engagement levels.

Boosted Productivity

Engaged employees tend to be more motivated and dedicated to their work, resulting in higher productivity levels. A report found that highly engaged teams are 21% more productive than their disengaged counterparts.

Insights into Employee Sentiment

Actively engaging with employees helps organizations gain valuable insights into their thoughts, concerns, and ideas. These insights can be used to improve processes, address issues, and drive innovation.

Increased Collaboration and Innovation

When employees are engaged, they are more likely to collaborate with their peers and contribute innovative ideas to the organization. A study found that highly engaged employees are 50% more likely to exceed expectations and come up with new ideas.

Alignment with Company Goals

Engaged employees have a better understanding of the company's goals and are more likely to work towards achieving them. This alignment leads to better overall business outcomes and increased success.

Improved Communication

Employee engagement initiatives often involve improving communication within the organization, fostering a more transparent and open work environment. This helps employees feel more connected and informed, contributing to higher engagement levels.

Increased Employee Satisfaction

Engaged employees tend to be more satisfied with their jobs, leading to increased happiness and well-being. A study found that happy employees are 12% more productive than their unhappy counterparts.

Reduced Absenteeism

Engaged employees are less likely to take time off due to illness or personal reasons. According to Gallup, highly engaged businesses see a 41% reduction in absenteeism.

How to Measure Employee Engagement: 5 Ways

Employee Engagement Surveys

Conducting regular employee engagement surveys allows organizations to collect feedback and measure engagement levels. These surveys can help identify areas for improvement and monitor progress over time.

Employee Net Promoter Score (eNPS)

The eNPS measures employee engagement by asking employees how likely they are to recommend their company as a place to work. It's also seen as a measure of employee loyalty.

Stay Interviews

Stay interviews involve meeting with current employees to discuss their experiences and gather feedback. This is an opportunity to see what factors are contributing to their engagement and satisfaction.

Exit Interviews

Conducting exit interviews with departing employees can provide valuable insights into their reasons for leaving. These interviews help to identify areas for improvement in employee engagement.

Employee Engagement Metrics

Tracking key performance indicators (KPIs), such as productivity, turnover, and absenteeism rates, can help organizations monitor employee engagement levels. Not only this, but setting KPIs is essential for evaluating the effectiveness of engagement initiatives.

Drivers of Employee Engagement

Enablement and Resources

Providing employees with the necessary resources and tools to perform their job effectively is crucial for driving engagement. When employees feel well-equipped and supported, they are more likely to be engaged and committed to their work.


Empowering employees with a sense of autonomy and control over their work encourages them to take ownership and responsibility for their tasks. This sense of independence can lead to increased motivation and engagement.

Purposeful Work

When employees understand the purpose behind their work and how it contributes to the company's overall success, they are more likely to be engaged and passionate about their roles. Communicating the importance of each employee's work and connecting it to the organization's mission can drive engagement.

Organizational Culture

A positive and inclusive organizational culture fosters a sense of belonging and connection among employees. Creating a supportive work environment, where employees feel valued and appreciated, can significantly impact engagement levels.


Effective management plays a critical role in driving employee engagement. Managers who provide clear communication, constructive feedback, and recognition for their employees' efforts can create a more engaged workforce.

Company Performance

Employees are more likely to be engaged when they work for a successful organization. Communicating the company's performance and successes can help employees feel proud of their contributions and more connected to the organization.

Support in the Work Environment

A supportive work environment includes open communication, collaboration, and a focus on employee well-being. By providing resources and support to address work-related challenges and personal needs, organizations can create a more engaged and satisfied workforce.

Growth and Development

Offering employees opportunities for growth and development, such as training and professional development programs, can contribute to increased engagement. Employees who feel that their employer invests in their growth are more likely to be committed to the organization.

Recognition and Rewards

Acknowledging employees' hard work and accomplishments through recognition and rewards can significantly impact engagement. By celebrating successes and providing incentives for high performance, organizations can motivate and engage their workforce.

Clear Expectations

Setting clear expectations for employees in terms of their roles and responsibilities provides a framework for success. When employees understand what is expected of them, they are more likely to be engaged and focused on achieving their goals.


In conclusion, employee engagement is very important. It helps people to enjoy their work and do a good job in the process. When employees are engaged, they work well with others and come up with good ideas. They also stay with the company for a long time.

There are many ways to make employees more engaged. Companies can make sure employees feel heard and have a say in their work. They can also give them chances to learn and grow while ensuring they're rewarded for hard work.

Companies can use tools like surveys and interviews to see how engaged their employees are. They can also look at things like how many people are missing work or leaving the company. This helps them know if they need to do more to keep employees engaged.

Engaged employees bring many benefits to a company. They help the company make more money and do better work. They also make the workplace a nicer place to be. This is good for everyone in the company.

In the end, taking care of employees and keeping them engaged is a smart thing for companies to do. It makes employees happy and helps the company succeed.

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