Email marketing ·
Success with Email Branding: A Guide to Branded Emails
Whether you're a small business owner or running a multinational corporation, the need for distinctive and compelling email content has never been greater. With billions of emails sent every day, standing out is essential, and this is where email branding comes into play.
What is a Branded Email?
A branded email is more than just an email sent from a business address; it is an email that carries the essence, personality, and visual identity of a brand. By including specific design elements such as typography, layout, and logo, branded emails reinforce a brand's image in every communication.
Why Email Branding is Essential
Email branding is not a mere design choice; it's a strategic decision. Branded emails can increase open rates by up to 24% according to Campaign Monitor, and they help in:
Building Trust: Emails that align with your brand's visual identity create a consistent experience and build trust with your audience.
Increasing Engagement: Well-crafted branded emails captivate readers, fostering higher engagement rates.
Enhancing Recall: Regular exposure to branded emails aids in brand recognition, helping your business stay top-of-mind.
What to Brand & Keep Consistent in Your Emails
Email Send Address
An email send address that reflects your brand, such as [email protected], makes your emails more credible and aligned with your identity. Utilizing email hosting services allows for this customization.
Typography and Iconography
Maintaining consistent typography and iconography ensures that your emails are instantly recognizable. A unified design language builds continuity across different email campaigns.
A consistent layout provides a familiar and comfortable reading experience. Whether it's a newsletter or a promotional email, adhering to a standard layout helps in maintaining brand consistency.
Including your company logo in every email reaffirms brand identity. Place it where it's easily noticeable, preferably in the header.
Topics & News
Stay on-brand with the content you share. Topics and news related to your industry or business niche help in reinforcing your brand message.
Tone of Voice
The tone of your email should reflect your brand's personality. Whether it's formal, casual, or friendly, consistency in tone strengthens brand perception.
A professional email signature with your logo, social media links, and contact information makes every email part of your broader brand strategy.
Before we get into exactly how to create a branded email from scratch, here's a quick rundown of everything email branding:
How to Create a Branded Email
Determine Your Audience and Refine Your Email List
Identify your target audience and segment your email list accordingly. This ensures that your branded email reaches the right people with tailored content.
Tweak & Personalize Your Content Based on Your Audience
Personalization goes beyond using the recipient's name. Tailor your content to match their interests, behavior, and interaction with your brand.
Add Your Design Elements & Layout
Implement your brand's color palette, typography, and layout. Using email templates can simplify this step and ensure uniformity across different emails.
Testing your branded email on different email clients and devices ensures a seamless user experience. Tools like Google Workspace can aid in this testing process.
Send or Include in a Campaign
Once tested, send your email or include it in a broader email marketing campaign. Analyze the results to continually refine your approach.
5 Design Tips for Branded Emails
Use a Clear and Compelling Subject Line: It's the first thing recipients see and can greatly influence open rates.
Maintain a Clean and Balanced Design: Clutter can distract readers. Maintain balance in design.
Include Clear Calls to Action: Guide readers on what to do next with concise and clear calls to action.
Align with Other Marketing Channels: Ensure that your email design is in sync with your website, social media, and other marketing platforms.
Offer Value: Every email should offer something of value to the reader, whether it's information, an offer, or entertainment.
Branded emails are a vital tool in modern marketing, connecting businesses with their audience in a personalized and memorable way. By understanding what branded emails are and how to create them, you can elevate your email marketing efforts and build a loyal customer base. Start today, and turn your everyday emails into powerful brand ambassadors.
The key takeaway? Email branding isn't just a trend; it's an essential aspect of successful business communication and marketing. Whether you're a small business looking to grow or an established company wanting to enhance engagement, branded emails are the way forward.