How Sushito boosted business with loyalty.
In the first quarter of their loyalty program, Sushito recorded over 4,000 transactions with loyalty scans. With 120,000 points rewarded in the first quarter and over 20,000 of those redeemed, it's fair to say loyalty boosted business.
Steven den Heeten, Sushito co-owner, says “Because the business was growing and we didn’t gather any data with our old stamp card solution, we really needed a partner who could meet our needs. We needed the right software with all the tools for gathering customer data and targeting our loyal customers and other segments alike. In Piggy, we actually found all these components that could help us grow sustainably with loyalty. You can also set up different groups to target with your marketing really easily as well."
Piggy helped Sushito expand its model to a 7th location in the Netherlands, working perfectly within its franchise model.