4 Inspiring Tips For Creating Engaging Social Media Posts
We‘ve all been there. After a long day dealing with orders and customers you check your business Instagram Page.
You haven’t posted in two weeks, so it’s definitely time to post something, but you have no idea what to post - or how to even make a post look good.
Here are a few tips that will help you create social media content that will resonate with your customers, and ultimately result in them becoming loyal fans of your brand.
1 - Talk about yourself
Your business is unique and you undoubtedly have a lot of stories and experiences to share with your followers, so don’t forget to grab that phone to shoot a pic or make a small video when something interesting happens.
It could be something random like a bird coming into your shop.
You could make something cool with the products you sell.
Perhaps just a short video of your staff saying how they honestly feel?
Home-grown, real content is always the best content!
2 - Talk about your industry, niche - or things your customers are most interested in
Chances are your followers are also interested in your industry, so start talking about that too. A great example of this is the John Deere magazine called “The Furrow” which printed its first issue in 1895. John Deere realized that aside from just selling their craft they could also educate their audience on the bigger topic of being a farmer. This resulted in its circulation growing to 4 million consumers at its peak in 1921.
Some people consider this the invention of content marketing - and incidentally, The Furrow is still going strong today.
This is what's known as showcasing your product’s product. John Deere tractors make farming easier and more efficient, so the brand was able to form a stronger connection with their audience by talking about all aspects of farming.
You can take this one step further, and even talk about your product’s product’s product.
For example, let’s say you make perfume.
Your product: Perfume
Your product’s product: Makes you smell good
Your product’s product’s product: Makes you more sexually attractive.
That’s why perfume ads usually feature good looking models, rather than focusing on the physical bottle of perfume.
3 - Think visually
The common saying states that pictures are worth 1,000 words - and on Social Media feeds this is definitely true.
Instead of writing a wall of text, you should consider making photos, videos, small illustrations, Gifs, memes or anything else that keeps your audience on their toes.
So let’s get creative and use all the resources you have. The good news is that creating cool visuals and graphics is becoming easier by the day with the release of new tools that simplify the creation process. Here are a couple of my favourites:
Canva is a great free tool to start off your creative journey. In fact, it already does half the job for you with its seemingly infinite library of templates you can use to create content for all your channels. This will make it easier for you to create something when you feel “stuck” or out of ideas.
Microsoft Paint has seen a resurgence in the past couple of years, as an easy way to “stick pictures together and slap some text on it” - in fact, it might already be installed on your PC. (The Apple equivalent here is the ‘Preview App’, which packs some interesting features as well)
4 - Share existing content
Nowadays there is a lot of content online which makes it feel like an insurmountable task to create “new” and “fresh” content that has never been done before. No problem though, if someone else has posted something relevant to your business, or your customers, then go ahead and share their content.
The key here is that you are viewed as the authority on your topic, sharing relevant information - whether it’s yours or not - will result in people being attracted to your brand.
Yes, standing out on social media is hard, but you know your audience, and once you learn to translate how you connect in your day-to-day business with your customers into the digital space, your brand will start succeeding online in no time.
The important thing is that you start creating. Preferably today.